If you run a small business in Australia and you are looking for the best digital marketing strategies to build your business, you have come to the right place, as we review the top online marketing strategies that Australian businesses are currently using.
- Search Engine Optimisation – SEO is the art of boosting a website’s Google rankings and there are quite a few ways to do just that! Millions of Aussies use Google to source services and products and if your site is not optimised for search engines, you are missing out! Type suitable search words into Google’s search engine window, click on search and see where your site ranks. If it isn’t on the first page of search results, you need SEO services from a leading Australian digital marketing agency to put your platform on page 1.
- Social media marketing – Facebook and other huge social media platforms offer unlimited marketing potential and with the help of a top digital marketing agency, you can get your message out to the right people. Generate a large Facebook following by posting engaging content and replying to all comments, while boosting posts is another great way to attract users to your account. Facebook is great for branding, especially if your business services the local community and using a top digital marketing agency, you can generate a huge following.
- Pay Per Click advertising – A complex strategy that needs expert guidance, PPC involves real-time bidding for prime space on popular digital platforms and a lot of keyword research is needed in order to run a successful campaign. Google Ads is by far the largest PPC player, where your ads can be placed right next to relevant search results. Rather than trying to manage your own PPC campaigns, hire a PPC agency, as they do this for a living and can ensure a high ROI.
- Link-building – Google recognises links of all types, so building links is an essential part of a good digital marketing plan; one very good way to put links onto the Internet is called outreach blogging. This involves creating industry-related articles that contain links to the client’s website, then the articles are posted on popular blogging platforms and when a user clicks on the link, they are directed to the client’s landing page. Many companies put out 20-50 blogs per month as a standing order and that means a lot of inbound links, all taking users to your landing page.
The above are the most popular digital marketing strategies that are available in Australia in 2025 and should you wish to learn more, talk to King Kong, Australia’s leading digital marketing agency. Let the experts put together a digital marketing plan that will bring the kind of results you are looking for to boost your business.
