If you’ve ever experienced the joy of adding your favourite lipstick to cart only to see it’s 40% off during a Nykaa sale, you know the rush is real. As someone who restocks skincare and makeup almost religiously, I’ve become something of a Nykaa sale ninja over the years, and I’m finally sharing my cheat sheet.
With discounts that span across cult-favourite brands, freebie combos, and app-exclusive deals, Nykaa sales are a beauty enthusiast’s playground. But not all shoppers get the best deals, it’s the smart ones who prep, plan, and bag the best deals.
Here’s how I always get the most out of a Nykaa sale, from wishlist curation to using digital Gift Cards like the Nykaa Gift Card from Kotak Instant Vouchers to stretch my beauty budget further.
Know Your Nykaa Sale Calendar
First, let’s talk about the sale timings. Nykaa doesn’t just run one or two sales a year; they’ve got a full calendar of beauty sale events. Here are a few worth marking in your planner:
Nykaa Pink Friday Sale: Their biggest sale, usually held in late November. Think of it as the beauty world’s version of Black Friday, but pinker and with better lipsticks.
Nykaa Diwali Sale: Expect festive kits, limited-edition bundles, and massive skincare discounts in October or early November.
Nykaa Pink Sale: Typically happens mid-year (around July), offers similar deals as Pink Friday but with slightly different brand participation.
Nykaa Upcoming Sale 2025: Bookmark Nykaa’s upcoming sale teasers and follow them on Instagram for an early scoop.
My tip? Use Google Calendar to set sale reminders a week in advance. That way, you’ve got time to prepare your wishlist and your wallet.
Make a Wishlist And Stick to It
Impulse buying is real. Nykaa knows it. You know it. Your savings account knows it. That’s why I start every Nykaa sale with a curated wishlist.
Here’s how I build mine:
- I browse and shortlist items a few weeks before the sale goes live
- I categorize by must-haves, restocks, and splurges
- I set a budget cap by purchasing a Nykaa Gift Card.
This helps reduce cart guilt and keeps me from buying my 11th peach-toned blush “just because it’s on sale.”
Use a Nykaa Gift Card from Kotak
Here’s the trick that most people overlook: using a Nykaa Gift Card from Kotak that I buy just before checkout and use it like cash. It’s delivered instantly, and offers discount.
The perks?
- Upfront savings or cashback, depending on where you buy it
- It works alongside sale discounts
- Great for gifting (or self-gifting without post-purchase regret)
It’s honestly one of my favourite hacks, because who doesn’t love getting more for less? Instead of spending Rs 5,000 straight from my debit or credit card, I use a Nykaa Gift Card and end up getting an exclusive 6% off, which means I saved Rs 300 even before I started to shop from Nykaa.
Don’t Sleep on Combo Offers & Freebies
During every major Nykaa sale, brands roll out exciting bundles, free products, and deluxe samples. For example:
- Buy 2, get 1 free lipsticks
- Free full-size serum on spending ₹999
- Exclusive kits with skincare minis
These freebies add incredible value, especially for trying new products without committing to full-size purchases. I once got a luxury moisturizer sample worth ₹500 just for topping up my cart by ₹100!
Use the App, Not Just the Website
Here’s a little-known tip: some deals are app-exclusive. Nykaa occasionally drops early access to app users, limited-time hourly deals, and scratch cards during their Pink Friday Sale or Nykaa Diwali Sale.
Also, check the “Hot Pink Deals” and “Today’s Steals” sections; these are refreshed frequently and tend to have the deepest discounts.
Stack Offers Where You Can
Don’t forget that you can often stack:
- Sale discount
- App-exclusive offer
- Brand deal
- Nykaa Gift Voucher from Kotak
- Credit card cashback (if applicable)
I once stacked a ₹500 Gift Card + 20% off + a ₹200 off code, and walked away with a Rs. 1,200 serum for under Rs. 500.
Shop Smart by Category
If you’re overwhelmed by choices, break your cart into product categories. Here’s where I find the best Nykaa sale value:
- Skincare: Cleansers, moisturizers, and sunscreens usually go on big discounts.
- Haircare: Shampoo + conditioner combos are often BOGO or flat 40% off.
- Makeup: Lipsticks, foundations, and eyeshadow palettes are big-ticket steals.
- Fragrance: Miniatures and roll-ons are great value during sales.
- Tools & accessories: Brushes, blenders, and razors, often ignored but always discounted.
FAQs About Nykaa Sale
When is the next Nykaa sale?
The Nykaa Pink Friday Sale usually takes place in late November. Other sales include the Nykaa Pink Sale (mid-year) and Nykaa Diwali Sale (festive season).
What’s the Nykaa Pink Friday Sale?
It’s Nykaa’s biggest annual sale with discounts of up to 50% across top beauty and skincare brands.
Can I use a Nykaa Gift Card during the sale?
Yes, Nykaa Gift Cards (like from Kotak) work during sales and can be combined with most offers.
Are there different deals online vs. in the app for Nykaa?
Yes, some deals are app-exclusive, and early access is often given to app users.
How do I buy a Nykaa Gift Card from Kotak?
You can get it via the Kotak Instant Vouchers platform. Choose the amount and use it instantly online or in-store.
What products get the biggest discounts?
Skincare combos, lipstick sets, and haircare kits often have 30–50% off during sales.
Can I return products bought during the Nykaa sale?
Yes, standard return/exchange policies apply unless otherwise stated for a specific offer.
Do Gift Cards have expiry dates?
Yes, Nykaa Gift Cards usually come with a 6–12 month validity.
Are there hourly deals or flash discounts during the Nykaa sale?
Yes! Especially during Pink Friday or Diwali sales — keep checking the app.
Are men’s grooming products included in Nykaa sales?
Yes, Nykaa also offers discounts on men’s grooming, perfumes, and skincare.
Final Thoughts: The Sale Is Yours to Master
Whether you’re a first-time beauty shopper or a Nykaa haul veteran, the real difference between a good deal and a great deal is how you shop. The Nykaa sale is your opportunity to restock, experiment, and save, all in one go. And by planning, using Gift Cards like the Nykaa Gift Card from Kotak, and shopping strategically, you’ll always come out winning.
I’ve been doing this for years now, and every time that sale alert hits my inbox, I’m ready. No panic, no regret, just pure beauty bliss.
